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I Am Oakland

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I Am Oakland is a destination training program for everyone who works directly with guests and visitors on a daily basis.

Whether it’s a taxi driver, a bellman at a hotel or a restaurant server, guests always ask these frontline workers for the “inside scoop” about a destination. With the I Am Oakland program, Visit Oakland will provide hospitality staff with the tools to deliver an exceptional experience.

With Over 12,000 employees in tourism supported jobs in Oakland, Visit Oakland has designed a course specific to the destination. This three hour program consists of a guided driving tour around Oakland’s neighborhoods and attractions, followed by a classroom session facilitated by a trained I Am Oakland leader. Oakland’s brand will be discussed, and participants will discover their role in the tourism industry and why delivering an optimal customer experience is vital to the city’s economic success.

Great experiences bring back more customers, which in turn create more jobs, more hours and career advancement for hospitality employees.

I Am Oakland is offered FREE to the public six times a year, courtesy of our sponsorship partners SuperShuttleDeVry University, and Whole Foods.

Private group training can also be arranged by emailing Training is offered free of charge through Visit Oakland. Private groups are responsible for transportation.

Alison_Presenting2IAmOakland_3I am Oakland


“I found the bus tour a great opportunity to enjoy Oakland—from a tourist’s perspective. It was helpful to hear how Visit Oakland represents Oakland—the statistics and specific info facts.”

“I came away with some concrete info and tools. I learned a lot of new things about Oakland that will be help to communicate to our visitors how great Oakland is!”

For more information please contact:

Sponsored by

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